Founding Principles & ethos
Our founding principles are critically important to how we operate Verte and interface with our clients. From its inception, we wanted to ground the agency in principles that would serve as our true north and provide the foundation for our company ethos.
Principles: Integrity // Empathy // Balance // Innovation
We are driven by love of the work and seeing results of resolving a challenge.
Humanity first. Our relationships and integrity drive our success.
We believe that strong ideas, strategic thinking, and positive mental energy all derive from a critical balance of work and rest. At Verte, creating space for reflection is part of our core work process.
Our virtual team structure with remote workspace allows us to fully live our digital promise. We believe that leveraging technology to foster teamwork and camaraderie uniquely position us to offer value to our clients.
Verte Agency was founded in 2018 by long-time friends and colleagues Sonny Kim and Amy Seeburger. With almost 15 years of work together across multiple agencies, their shared vision and mutual admiration drives their approach to business. A focus on positivity and love of problem solving in a rapidly changing space drives them to produce best in class solutions for their clients.
Sonny is a digital native and an accomplished, award‐winning marketer with 20+ years of digital marketing and media experience who champions the art & science of strategy development. She is a trusted advisor and provides clients a holistic view of the media landscape, consumer experience and accountable strategies that challenge assumptions, informed decisions rooted in data and drives results. Her category experience includes Luxury & Retail, Tech, Healthcare, Financial, Travel and Education. Client work includes: NYDJ, J.Jill, Lands End, Vera Bradley, Keds, Sperry, MCM, Harry Winston, Bose, John Hancock, Santander, Purdue Global University, and Blue Cross Blue Shield of MA
Amy began her career as a media planner in 2005 and over the past 13 years has evolved her expertise to include Paid Search, Paid Social, Amazon Search, Digital Brand Management, Content Strategy, and Analytics. She combines agency and brand experience as well as a passion for innovation and technology to develop comprehensive digital strategies. Her experience includes work for Fortune 500 businesses like Comcast, Starbucks, and Liberty Mutual as well as luxury & retail brands like Harry Winston, MCM, NYDJ, and Alex and Ani.