marketing consulting

In collaboration with marketing executives, we fill in the gaps and develop holistic go-to market strategies and plans. Our consulting services include assessment of the competitive landscape, target development, market opportunity, budget development, and measurement framework.

We also assist in building in-house media & data infrastructure as well as staff sourcing and screening for organizations that want to create owned internal performance management teams for paid social, search and analytics.

Competitive Assessment// Communications Planning // Market Opportunity assessment // Budget Development// Measurement Framework//Performance marketing Staffing and infrastructure //audience refinement // forecasting

media planning & Buying

Media and digital platform strategies provide the backbone of media plan development and understanding today’s fragmented media landscape is one of the biggest challenges for marketers. Whether it’s brand, performance or both, we will work with your team to develop effective integrated media plans that complement each other versus silo’d channel planning. Our data first approach will bring forth the most effective buys for you to grow your business, test new opportunities and establish benchmarks.

audience sizing // custom partnerships // performance & brand media // optimization strategy

Paid search, Amazon & social

We offer both strategic consulting and management services for paid search, Amazon, and paid social accounts. Our deep experience with each platform allows us to create cohesive strategy, surface insights that impact the business, and adapt to the changing needs of the marketplace. We are highly analytical - helping our clients synthesize and activate on data insights through reporting and automated management via Search Ads 360 and custom scripting in the engines as well as custom platforms for data management.

Google // amazon // bing // yahoo // facebook // instagram // pinterest & More

tools: search ads 360 // custom automation // feed logic/segmentation strategy development

Reporting & Analytics

Verte Agency offers comprehensive reporting and measurement support that flexes and adapts to your organizational data sources and stakeholder needs. We have experience with many of the leading analytics platforms (Adobe, Webtrends, Google Analytics) as well as advertising measurement and CRM integration (Google Marketing Platform, Kenshoo, Marin, Salesforce). Rather than offering templated solutions we fully customize our analysis and dashboard builds to support your business.

measurement strategy // analytics audits // custom reporting // live dashboards // custom business & site analysis