STRATEGY DEVELOPMENT
In collaboration with marketing executives, we fill in the gaps and develop holistic go-to market strategies and plans. Our strategy services include assessment of the competitive landscape, target development, market opportunity, budget development, and measurement framework.
Media Staffing Services - We also assist in building or manage the in-house media & data infrastructure responsibilities as well as staff sourcing and screening for organizations that want to create owned internal performance management teams for paid social, search and analytics.
Competitive Assessment// Communications Planning // Market Opportunity assessment // Budget Development// Measurement Framework//Performance marketing Staffing and infrastructure //audience refinement // forecasting
media planning & Buying
Media and digital platform strategies provide the backbone of media plan development and understanding today’s fragmented media landscape is one of the biggest challenges for marketers. Whether it’s brand, performance or both, we will work with your team to develop effective integrated media plans that complement each other versus silo’d channel planning. Our data first approach will bring forth the most effective buys for you to grow your business, test new opportunities and establish benchmarks.
audience sizing // custom partnerships // performance & brand media // optimization strategy
Paid search & social
We offer both strategic guidance and day to day management services for paid search, Amazon, and paid social accounts. Our deep experience with each platform allows us to create cohesive strategy, surface insights that impact the business, and adapt to the changing needs of the marketplace. We are highly analytical - helping our clients synthesize and activate on data insights through reporting and automated management via Search Ads 360 and custom scripting in the engines as well as custom platforms for data management.
Google //bing // yahoo // facebook // instagram // pinterest & More
tools: custom automation // feed logic/segmentation strategy development
Reporting & Analytics
Verte Agency offers comprehensive reporting and measurement support that flexes and adapts to your organizational data sources and stakeholder needs. We have experience with many of the leading analytics platforms (Adobe, Webtrends, Google Analytics) as well as advertising measurement and CRM integration (Google Marketing Platform, Kenshoo, Marin, Salesforce). Rather than offering templated solutions we fully customize our analysis and dashboard builds to support your business.